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The future of popular media will be more immersive, more personalized, and more addictive. But the future of you —your ability to discern, to feel, and to think—depends on whether you consume the media, or the media consumes you.

We must address the elephant in the room: price. Most popular media feels free (YouTube, TikTok, Instagram), but it is paid for with the most valuable currency of the 21st century: . The business model of virtually all social video is surveillance advertising. The platform learns your fears, desires, and secrets, then sells access to your eyeballs. tonightsgirlfriend240329angelyoungsxxx72