: This determines how "loud" or unique your claim must be based on how many competitors have already made similar promises to your audience.
: If a market is crowded, don't just promise a better result; explain a new mechanism for how that result is achieved (e.g., "The secret enzyme that melts fat"). eugene+schwartz+breakthrough+advertising+pdf+11+hot
Intensification: Once you’ve captured interest, you must build the "mental movie" of the customer using the product. : This determines how "loud" or unique your
Here's what I found:
Rather than focusing on a simple PDF download—which often involves copyright restrictions—here are the that define the "breakthrough" strategy for modern marketers: don't just promise a better result