| Series Title | Genre | Description | | :--- | :--- | :--- | | | Erotic/Drama | An anthology series where each episode explores a different taboo or complex aspect of relationships. It is arguably the platform's most recognized brand. | | Palang Tod | Erotic/Drama | Similar to Charmsukh , this series focuses on family dynamics and forbidden relationships. The title itself became a buzzword on social media. | | Kavita Bhabhi | Erotic/Comedy | A series centered around a protagonist who narrates stories to her callers. It became a viral hit due to its comedic timing and bold scenes. | | Riti Riwaj | Horror/Social |
Supernatural Erotica / Rural Drama Wiki Summary: This series explores bizarre and erotic rituals (riti rivaj) practiced in fictional Indian villages. Unlike urban-set shows, Riti Riwaj uses folklore and superstition (e.g., sleeping with the village deity's representative, ghost marriages) as a backdrop for sexual tension. Popular Seasons: "Devra Pratha," "Kuldevta," "Patrani." ullu web series wiki
The platform was launched during the early boom of regional OTT services, aiming to fill a void left by mainstream giants like Netflix, Amazon Prime, and Disney+ Hotstar, which initially avoided explicit adult content. Ullu’s strategy was simple: produce low-budget, high-drama series focused on erotic thrillers, extramarital affairs, and supernatural erotica, targeting Tier-2 and Tier-3 city audiences who consumed content primarily in Hindi and other regional languages. | Series Title | Genre | Description |