Netflix focused on content that might have struggled in a mass-market theatrical setting. Mimi (a dramedy about surrogacy) found massive success as a home release. This highlighted a crucial 2021 trend: digital exclusivity allowed for niche, high-concept narratives that would otherwise be crushed by the commercial pressures of the single-screen theatrical circuit.
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The industry faced severe economic pressures as production costs rose while theatrical footfalls remained below pre-pandemic levels. ey-ficci-report.pdf 15 Dec 2022 — Netflix focused on content that might have struggled
The Great Migration: Mobile Platforms, Exclusive Digital Releases, and the Reconfiguration of Bollywood in 2021 Exclusive Digital Releases