In the 2020s, the genre has matured. OTT platforms have allowed for . Shows like Gullak (Sony LIV) depict a lower-middle-class nuclear family in a small town, where the drama lies not in huge sacrifices but in the mundane agony of a leaking roof or a failed exam. Lifestyle narratives have similarly shifted from aspirational (showing how one should live) to authentic (showing how one actually lives).
It’s the background noise of the pressure cooker whistle. It’s the fight over who gets the remote. It’s the "Did you eat?" asked 15 times a day.
