so World of Trucks can verify your ownership. You can change them back to private once the accounts are linked. Retail Key Alternative
After creating the account online, you must link it to your in-game driver profile: Join Now - World of Trucks how to create world of trucks account without product key
To summarize:
He was in. He had a World of Trucks account, linked to his Steam ID, without spending a dime on a product key for the full game. He could see the job market, the news feed, the upcoming convoys. so World of Trucks can verify your ownership