Between 2015 and 2018, Pilsner Urquell released a cult-favorite mobile game called (or Pilsner Urquell – The Legendary Lager ). In this game, you traveled back to 1842 in Plzeň (Pilsen) to help brewer Josef Groll create the perfect pilsner.
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However, the closest thing to a permanent game is the (often renamed for seasonal events) and various QR code-based AR games found on beer taps and coasters in partner pubs. Between 2015 and 2018, Pilsner Urquell released a