Ben Settle - Email Players 1 - 15 [ PREMIUM ]

Being polarizing to build deep loyalty.

Inspired by lifestyle—writing one daily email and then being done for the day—Settle spent years refining a system he calls "infotainment" . This method treats email like talk radio: entertaining, personal, and consistently leading to a call to action. Ben Settle - Email Players 1 - 15

: The issues challenged the idea of providing constant "value" in exchange for sales, instead teaching how to bond with subscribers through personal narratives that make them look forward to every email. Being polarizing to build deep loyalty

The "Email Players 1 - 15" curriculum isn't just about writing emails; it's about understanding human psychology. It teaches you that people don't buy products; they buy into leaders, personalities, and perspectives. By the time you finish the 15th lesson, you’ll never look at your "Compose" button the same way again. : The issues challenged the idea of providing

Early issues codified several "Success Maxims" that Settle still teaches today: