Long-form is where Hailey converts fans into customers. Her 2024 documentary-style video, "I fired my entire team (and why you should too)," garnered 4 million views in 72 hours. Here, she discusses the emotional labor of being a solo founder while maintaining a public persona.
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Her work included lead roles in showcased productions such as All Or Nothing: A Hailey Rose Showcase and appearances in A Very Serious Show ft. Hailey Rose Editorial Features: Rose appeared on the cover of Wet Ink Magazine Long-form is where Hailey converts fans into customers
Recognizing the decline of short-form ad revenue, Hailey pivoted to 20-minute vlogs titled "Weekend in My Brain." These videos combined productivity challenges, honest financial breakdowns of her sponsorships, and "silent days" studying for online business courses. The series became a favorite among her 25–34 demographic, who viewed her as an older sister figure. : She notably holds a B