The widespread adoption of the internet, social media, and mobile devices has disrupted the traditional entertainment industry. Online platforms, such as YouTube, Netflix, and Spotify, have democratized access to entertainment content, allowing audiences to engage with a vast array of media on-demand. Social media has also enabled users to create and share their own content, bypassing traditional gatekeepers and empowering amateur creators.

Fans can truly "own" a piece of the media through NFTs and digital collectibles.