By 1999, Aubade had spent nearly a decade perfecting its signature advertising style, which famously featured close-up, artistic shots of the female body—often with the head cropped out—to emphasize the lingerie and the silhouette.
and were often given as gifts to customers who purchased an Aubade lingerie set. Current Value
Baptisé officieusement par les collectionneurs comme l’édition du "passage", le calendrier Aubade 1999 s’amuse à revisiter les styles des décennies précédentes tout en projetant un futur imaginaire. On y trouve des clins d’œil aux années 50, 70 et 80, mais avec une mise en scène très "Y2K" (l’esthétique de l’an 2000). calendrier aubade 1999
: These calendars are produced in limited quantities and are often gifted to loyal customers through high-end retailers like Glamuse or specialized boutiques.
Paper goods from 1999 are now 25+ years old. Finding a copy that hasn't been pinned to a garage wall is difficult. Collectors prize: By 1999, Aubade had spent nearly a decade
January’s page showed a woman leaning out a second-floor window, scarf whipping, the Seine glinting below. Claire taped it by her desk and wrote three lines under it, a postcard imitation to an unknown friend: “Winter makes us honest — we press our faces to the glass and promise to begin again.” She folded the note and left it on the barista’s counter at the rue des Abbesses, then watched the barista smile over it, not knowing whom to thank.
: Websites like eBay, Etsy, or specialized vintage or collectible marketplaces might have listings for vintage Aubade calendars, including the 1999 edition. On y trouve des clins d’œil aux années
The represents a landmark in the evolution of the French lingerie brand's iconic "Lessons in Seduction" ( Leçons de Séduction ) marketing campaign. While often sought after by collectors today, the 1999 edition is historically significant for solidifying a visual language that blended black-and-white high-fashion photography with instructional, witty wordplay. The 1999 "Leçons de Séduction" Concept