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Producers like (via Hello Sunshine) and Nicole Kidman have actively sought out IP that centers women over 40, recognizing that there is a massive, underserved audience of women who are desperate to see their own messy, glorious lives reflected on screen.

Hollywood is slowly realizing that women over 50 are the most underserved demographic in cinema, yet they control significant household spending. index of milf

Despite comprising a large portion of the audience, women over 50 remain underrepresented on screen: Producers like (via Hello Sunshine) and Nicole Kidman