The success of many 2021 shows was driven by popular faces on the platform: "Charmsukh" Promotion - Hiral Radadiya as Devika - IMDb

As one of Ullu’s flagship franchises, Charmsukh continued its run in 2021 with new installments like "Promotion" and "Live Streaming," focusing on themes of desire and betrayal.

The year solidified the popularity of several actresses who became synonymous with the platform's "Ullu Originals" brand:

(Feb 5): Secrets unfold when a physiotherapist is hired for an elderly man. Bekaboo Dil

One of the platform's most high-profile releases, starring Tanuj Virwani and Rashami Desai . It was based on a gruesome real-life murder case from 1995 in Delhi, marking a shift toward more serious, investigative crime content.