If you were a graphic designer, a music blogger, or a MySpace user in the mid-2000s, you recognize it instantly. The heavy, industrial, almost stenciled lettering. The aggressive angles. The monospaced, futuristic grit. You’ve seen it on album covers, skate decks, and bootleg hoodies. It is the visual shorthand for a specific era of Pharrell Williams— the transition from the colorful, manga-infused skate-punk of The Neptunes to the introspective, street-savvy heavyweight of his solo debut.
Just slapping text into Lubalin Graph does not make it In My Mind . The magic is in the . in my mind pharrell font