Instagram in 2024 is struggling with video, but Ruth has doubled down on .

Her 2024 highlights so far: 📌 A brand partnership that actually fits her vibe 📌 A weekly series people WAIT for 📌 Real convos in the comments (not just emojis)

: Recognizing the increasing bridge between brands and independent creators as viable business partners. Reputation & Impact Professional feedback highlights her as a role model and mentor