: Selling focuses purely on the needs of the seller to convert products into cash. Marketing is profit-oriented and focuses on the wants and satisfaction of the buyer .
A common exam question involves distinguishing between "marketing" and "selling." Understanding these differences is essential for Section A of the exam. Emphasis on the product already produced. Emphasis on consumer wants and needs. Orientation Sales-volume oriented (moving stock). Profit-oriented (satisfying customers). Short-term; based on current products. Long-term; focused on future growth. To convert products into cash. To satisfy customers for repeat business. 2. Main Functions of Agricultural Marketing agricultural marketing notes grade 12 best