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: Cinema frequently integrates Kerala’s classical performing arts, such as Kathakali and Theyyam, either through thematic exploration or as part of the visual storytelling.

The advent of digital cameras and OTT platforms (Netflix, Amazon, Hotstar) decoupled Malayalam cinema from the traditional theatre-going family audience. This "New Generation" (or New Wave 2.0 ) engaged with previously taboo subjects: such as Kathakali and Theyyam

While the term "Mallu" is widely used, its implications vary significantly depending on the context, often oscillating between an affectionate self-descriptor and a derogatory label shaped by online search trends. The Sociolinguistic Evolution of "Mallu" such as Kathakali and Theyyam