The phrase appears to be a specific title for a pirated or archived collection of digital content from a website (often adult-oriented or niche media) that was "ripped" and distributed via file-sharing networks in July 2011. In the context of early 2010s internet culture, a "site rip" refers to the complete downloading and repackaging of all media from a specific domain.
: Content featuring top stars from 2011, many of whom were winners or nominees at major industry events like the AVN Awards . xxcel complete site rip july 2011 verified
Example template (you can adapt it to your situation): The phrase appears to be a specific title