The most immediate impact of linking entertainment content to popular media is the evolution of marketing. Traditionally, advertising was a one-way street: a trailer aired on TV, and you decided whether to buy a ticket. Today, the link is dynamic and reciprocal.
Create "in-world" news reports. If you are launching a sci-fi show, release a "data breach" video from a fictional corporation on YouTube. Treat your marketing collateral as legitimate media. www sxxx videos com 1 link