Mastery ((hot)) - Sabri Suby Persuasion

This is best suited for B2B service providers and E-commerce founders who need to generate leads immediately and aren't afraid of a "loud" marketing voice. If you prefer subtle, brand-centric marketing, this will likely feel too "salesy" for your taste.

Suby cites extensive neuroscience showing that the “Lizard Brain” (the basal ganglia) makes decisions emotionally in milliseconds. The neocortex (rational brain) simply justifies that decision later. sabri suby persuasion mastery

If you want to grow your business, stop trying to be liked. Start trying to be understood. Use the Value Rocket. Bypass the Idiot Brain. And sell like your customer’s life depends on it—because the right offer, to the right person, at the right time, might just change their life. This is best suited for B2B service providers