Sociology 9699 Notes [ SAFE › ]

| Method | Pos/Int? | Strengths | Weaknesses | | :--- | :--- | :--- | :--- | | | Pos | Quick, large sample, reliable | Low validity, no follow-up, low response rate | | Structured Interview | Pos | High reliability, easy to compare | Artificial, interviewer bias | | Unstructured Interview | Int | High validity, rapport, flexible | Time-consuming, hard to analyze, not generalizable | | Participant Observation | Int | Deep insight, authentic data | Hawthorne effect, ethical issues, dangerous | | Official Statistics | Pos | Free, covers large population | Socially constructed (crimes unreported) | | Experiments | Pos | High control of variables | Unethical for many topics (e.g., education) |

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You must apply these to every topic (Family, Education, Crime, etc.). | Method | Pos/Int

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