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Spence’s (1973) provides another lens. In labor markets, job seekers send costly signals (e.g., degrees) to distinguish themselves from low-ability candidates. Exclusive content acts as a super-signal. Maintaining a paid newsletter signals: (a) domain expertise, (b) commitment (regular production), (c) audience-building ability, and (d) monetization competence. These are precisely the skills employers increasingly value for roles in product management, marketing, and thought leadership. \ | Platform | Best For | Content