of digital media spend in the Philippines attributed to video games like League of Legends AI and Personalization : Streaming platforms like
| Segment | Description | 2024 Revenue Share | |---------|-------------|--------------------| | | Scripted series & documentaries for Netflix, Prime Video, and regional platforms | 52% | | Interactive & Gamified Content | Narrative-driven mobile games, interactive film modules (e.g., for YouTube & Steam) | 28% | | Branded & Enterprise Media | Corporate storytelling, immersive brand experiences, and educational content | 20% |
: Documentary (4.7%) and True Crime (0.7%) struggle to gain significant traction compared to international markets. 3. The Rise of Social Media Entertainment
The following are the key components of this media "piece" for 2024: