Indonesia is multicultural, with Javanese being the largest ethnic group. Yet, the headscarf trend is dubbed "Malay." Why? Because the Malay identity (centered in Sumatra and Kalimantan) is historically associated with a stricter, more overt interpretation of Islam compared to the more abangan (syncretic) Javanese traditions.
The tudung Malay terbaru often features bold colors, innovative fabrics, and creative designs, such as asymmetrical patterns, ruffles, and embroidery. These modern tudung designs have become a staple in Indonesian fashion, with many young women embracing them as a way to express their cultural heritage and personal style.