| Channel | Strategy | |---------|----------| | | Instagram @shoplyfter (≈ 62 k followers) – heavy use of carousel posts showcasing behind‑the‑scenes sourcing trips, Instagram Reels for “quick styling tips,” and user‑generated content (#ShopLyfterStyle). TikTok presence focuses on sustainability facts and “day‑in‑the‑life” vlogs of Lauren & Scarlett. | | Email Newsletter | Bi‑weekly “Lyfter Letter” – includes new drop alerts, a “Sustainability Spotlight” on a partner artisan, and occasional exclusive discount codes (e.g., 10 % off for first‑time subscribers). | | Collaborations | 2023 “Desert Bloom” capsule with LA‑based textile artist Maya Ortiz; 2024 “Oceanic” collection with a non‑profit that funds marine clean‑up projects. | | Events | Quarterly “ShopLyfter Pop‑Up” tours across California (San Diego, Santa Barbara, San Francisco). Annual “Sustainability Summit” hosted at the LA store, featuring panelists from fashion, tech, and environmental NGOs. |
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“Let’s turn this into an opportunity,” Scarlett said, tapping her stylus against the table. “We’ll host a pop‑up series across the Bay Area—San Francisco, Oakland, Sausalito, and even a beachside event in Santa Cruz. We’ll call it Coastal Threads , and the proceeds will fund a community grant for local designers.” | Channel | Strategy | |---------|----------| | |