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The digital revolution shattered this model. The rise of the internet, streaming platforms, and social media transformed consumers into "prosumers"—individuals who both consume and produce content. Today, popular media is defined by fragmentation and personalization. Algorithms curate our cultural diets, feeding us content that aligns with our specific interests. While this has democratized creativity—allowing independent filmmakers, YouTubers, and podcasters to find niche audiences—it has also eroded the shared cultural touchstones that once bound society together.

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