: These events often emphasize values such as confidence, naturalness, and a positive body image. The goal is not just about competition but also about promoting a healthy lifestyle and self-acceptance.

(2024): This study uses musical artist Lizzo as a case study to analyze how body-positive discourse on social media counterbalances weight stigma and impacts psychological health.

For decades, the "wellness" industry and "body positivity" existed in two different worlds. Wellness was often synonymous with restrictive diets and a specific aesthetic, while body positivity was seen as a radical rejection of health standards.

To resolve this conflict, many psychologists and activists advocate for a shift from Body