Rokeach M. -1973-. The Nature Of Human Values. New York Free Press ~upd~

Milton Rokeach's 1973 work, The Nature of Human Values , argues that values are enduring, hierarchical beliefs that act as the foundation for attitudes. The text introduces the Rokeach Value Survey (RVS), dividing values into 18 terminal (end-state) and 18 instrumental (behavioral) values to map human belief systems and analyze ideological structures.

Rokeach argues that to understand a human being, you must look past their surface-level opinions or their income, and look instead at their . He defines a value as: Milton Rokeach's 1973 work, The Nature of Human